Overview

About the project

Sectors: SaaS-enabled, ****Automotive, Mobility

Format: Web platform

Team: PM, Stakeholder Manager, Copywriter, Product/UX Designer

About me

Position: Product/UX Designer (Discovery & Concept)

Skills: Product Discovery, UXResearch, Concept Design, Strategy, Wireframing, User Flows, Validation, DesignHandoff

Main Challenge

Build trust among an audience unfamiliar with similar solutions in the domestic market.

Solution

To build trust, a communication strategy was developed that included transparent user communication, social upvotes, and active involvement in the life of the project

link:

https://atom.auto/en

Results

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From 0 to 100% engagement

From zero to engaged audience - average time on site is 2-3 minutes.

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Trust

Increased trust - 15% of users have registered an Atom ID.

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Mobile First

Focus on mobile audiences - more than 60% enter from mobile devices.

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