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Overview

Context


When a user needs an item for temporary use, Wants to rent it quickly and easily, without long procedures, To save time, avoid purchase costs and start using it here and now.

Objective


Create a service that allows users to rent items through postomats with minimal effort, no waiting and no bureaucracy.

About the project


Sectors: SaaS, Rental, Lifestyle

Format: Progressive Web App (PWA)

Team: PM, 2 Devs, 2 Designers

About me


Position: Product Designer

Skills: Needs Analysis, JTBD, Customer Journey Mapping, Prototyping, Data Analysis, Iterations & Improvements

link:


https://beri-prosto.ru

Results

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30 days

The MVP was launched within 30 days

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4.7 Rating

The app achieved a 4.7-star rating on map services.


https://yandex.com/maps/-/CHf8aXMD

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Partnerships

Partnerships established with a leading digital bank and telecom provider.


MTS, T-bank

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Next Project

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User Experience

We focused on


  1. Market and target audience research
  2. User segmentation, JTBD, hypothesis generation
  3. Creating CJM for key user scenarios
  4. Defining the MVP of the service and its structure

Benchmarking and SWOT