Overview

Context

When user looking for real estate in Montenegro, Wants it to be clear, transparent and convenient, To calmly choose a dream home and not be afraid to make a mistake.

Objective

To develop a convenient, transparent and competitive service for a real estate agency that wants to enter the international market from the local Montenegrin market.

About the project

Sectors: Real Estate, PropTech, E-commerce

Format: Web App

Team: Owner, Manager, 2 Developers, Product Designer, 2 Additional Designers

About me

Position: Product Designer

Skills: User Research, Persona Creation, Usability Testing, Interviews, Wireframing, User Flows, Information Architecture

link:

https://test.thebestway.me/en

Results

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+140 new regions

Expansion into new regions with projected increase in audience reach.

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+34% conversion rate

Anticipated increase in conversions on mobile devices based on A/B testing and optimization of the mobile version of the site.

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Next Project

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User Experience

We focused on

1. Empathy reserch, market research, benchmarking
2. Interview user sergementation
3. Creating CJM for key user scenarios
4. Definition of MVP functionality

Market Analysis, SWOT